When you step into FREJA – The Beauty Collective in the heart of Brantford, Ontario, you’re immediately enveloped by an atmosphere brimming with warmth, energy, and charm. The open space hums with life, its inviting ambiance drawing you in. And the moment you meet Ashley, the owner, the magic of this place makes perfect sense.
Ashley and I share a history that stretches back over two decades. We first met in art class during high school, just a stone’s throw from where her salon now thrives. Even then, Ashley possessed a unique sparkle—a natural ability to make everyone feel seen, cherished, and beautiful. Her kindness was magnetic, and her authenticity was a rare gift. It’s no surprise that she’s carried these qualities with her, touching countless lives along the way.
In the fall of 2023, Ashley took a bold leap of faith and opened FREJA – The Beauty Collective, a dream years in the making. Shortly after her soft opening, we reconnected to brainstorm how to visually tell the story of her brand.
During her branding session, Ashley shared the deeply personal inspiration behind the salon's name. As a child, her grandfather lovingly referred to her and her sisters as his "little Frejas"—a term of endearment tied to horses, symbolizing grace and strength. She added, "FREJA also means goddess of beauty and magic—a symbol of strength, independence, and feminine power." This dual meaning perfectly captures the essence of the salon and the values it embodies.
Ashley then walked over to the salon’s front door, gently removed a weathered horseshoe, and handed it to me. It was a cherished gift from her grandfather, now prominently displayed in the salon as a powerful symbol of her journey, resilience, and the deep love that fills every corner of this space.
Ashley has created more than just a salon—she’s cultivated a sanctuary where hairstylists and aestheticians can collaborate, learn, and thrive together. The energy at FREJA is electric. It’s a creative hub that inspires not only those who work there but anyone lucky enough to visit.
But Ashley’s talents extend far beyond hairstyling. She personally designed the salon’s stunning interior, meticulously planning every detail. From choosing the layout to painting the walls herself, her artistic touch is everywhere. She even incorporated original commissioned artwork by her sister, Natalie Butler, giving the space a deeply personal and artistic flair.
Our branding photography session was all about capturing this spirit. We played upbeat music, embraced the vibe, and let the magic of FREJA shine through in every shot. The result? Timeless, artistic imagery that embodies Ashley’s vision and the salon’s innovative essence. Collaborating with businesses to bring their unique stories to life—whether they’re well-established or just starting out—is a passion of mine, and it was an honour to do this for FREJA. Oh, and yes—I’d love to do the same for you!
The team at FREJA is as exceptional as the salon itself. Ashley has brought together a group of highly skilled professionals, each excelling in their own area of expertise. No matter what you're looking for—be it a color treatment, a fresh cut, or styling for a special occasion (brides, this includes you!)—there’s someone perfectly suited to your needs. Many team members are lifelong friends, a testament to the welcoming and supportive environment Ashley has cultivated.
I have to admit, I often arrive early for my appointments just to soak up the vibe and browse the boutique offerings. One of the stylists, Katie Martin, runs her own beauty supply business within the salon. Her collection features sought-after brands like DomDom, K18, and Colour WOW, alongside rare gems like Aloha, Pitusa, Havaianas, Las Bayadas and the most epic tanning bronzer I have ever used— Maui Babe. It’s a beauty and lifestyle treasure trove that’s hard to resist!
Even if you already have a stylist or aesthetician you love, I highly recommend following FREJA – The Beauty Collective on social media for their expert tips and insider tricks. Better yet, drop by in person to experience the vibrant energy, shop the curated selection of products, and maybe even rub the horseshoe for a bit of extra luck.
At FREJA, beauty, community, and creativity come together in perfect harmony—all under the watchful charm of a very special horseshoe.
Feeling lucky, empowered, and ready to share your unique story through a branding session? I’d love to connect and learn all about you—your business, your journey, and your vision. Let’s start the conversation!
A portion of all proceeds from 2025 branding sessions will be given to Can Fund #150Women.
CAN Fund #150Women began as a campaign and quickly transformed into a community of women with a shared vision of supporting female athletes who compete for Canada and each other.